Strategy and Design

The strategic core of Jackis was built around the idea of structured pleasure. Cheese is inherently textural, and the brand system reflects that by embracing contrast. A refined serif wordmark is cut with deliberate notches, mimicking the sensation of slicing through a wedge. This single gesture became the conceptual hinge for the brand. A custom symbol inspired by triangular cuts serves as both an abstract form and a literal nod to portioning. The palette mixes cream and black with deep red accents that suggest wine, warmth, and table rituals. Jackis avoids the nostalgic cheese tropes and instead positions itself as contemporary comfort. Strategy terms like bite, pair, and linger guided the design system toward a brand that feels considered and craveable.