Strategy and Design

The brand strategy centered on expressive rebellion. Instead of blending into craft beer conventions, Broken Brew positions itself as the brand that says the things others don’t. A bright yellow and black palette was chosen not for trend but for visibility and tension. The skull symbol, embedded directly in the letterform, reflects the irreverence baked into the brand. Typography is tight, wide, and geometric, engineered for repetition and instant recognition. The packaging system includes slogans and modular layouts that turn every can into a statement. Strategic terms like fizz, break, and shout drove a visual language that embraces noise without sacrificing consistency. Broken Brew is a brand that doesn’t ask for attention. It commands it.